Thursday 9 October 2014

Apple tops Best Global Brands report again

Interbrand has released Best Global Rankings for the year 2014 and as many of you must have predicted, the tech-giants owned it.
Apple has been ranked one, again, with a value of 118.863 USD with Google not so far on rank 2 with a value of 107.439 USD.

Interbrand’s 2014 Best Global Brands
2014
RANK
  2013
RANK
    BRAND  SECTOR  
2014 BRAND
VALUE
(USD $billion)
  
% CHANGE
IN BRAND
VALUE
1  1    Apple  Technology  118.863  21%
2  2    Google  Technology  107.439  15%
3  3    Coca-Cola  Beverages  81.563  3%
4  4    IBM  Business Services  72.244  -8%
5  5    Microsoft  Technology  61.154  3%
6  6    GE  Diversified  45.480  -3%
7  8    Samsung  Technology  45.462  15%
8  10    Toyota  Automotive  42.392  20%
9  7    McDonald’s  Restaurants  42.254  1%
10  11    Mercedes-Benz  Automotive  34.338  8%
11  12    BMW  Automotive  34.214  7%
12  9    Intel  Technology  34.153  -8%
13  14    Disney  Media  32.223  14%
14  13    Cisco  Technology  30.936  6%
15  19    Amazon  Retail  29.478  25%
16  18    Oracle  Technology  25.980  8%
17  15    HP  Technology  23.758  -8%
18  16    Gillette  FMCG  22.845  -9%
19  17    Louis Vuitton  Luxury  22.552  -9%
20  20    Honda  Automotive  21.673  17%

Find the full list here. You'll find Facebook on Rank 29.
Read the full article by Interbrand itself here.


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